Cost Per Click (CPC) is the price you pay for each click on one of your PPC ads on platforms such as Google AdWords or Bing Ads. CPC generally varies from one client to another as it is largely dependent on your industry, business type, & which networks you’re advertising on. CPC is determined by factors such as maximum bid, Quality Score, & the ad rank of other advertisers who are bidding for the same keywords. Our goal is to help your business improve the quality of visitor traffic so that the money you spend on ad clicks is worthwhile.

Cost Per Action (CPA) models allow advertisers to pay for qualifying actions such as sales phone calls or registrations from a perspective customer. Since some marketing affiliates only get paid when a user takes a desired action on your company’s website, these affiliates are more likely to use their best efforts when promoting a special offer. Users typically click on your advertisement & will either sign up for a free trial, register for an account, purchase products, or make an inquiry by phone. Signups & calls help generate leads whereas e-commerce sales boost profit. Our CPA marketing campaigns enable clients to target their niche market in a streamlined manner which, in turn, ensures users are directed to the correct product or service.